Fresh is better.
Association
Brand Development
Guidelines & Assets
Design & Development
Logo Design
Website Strategy
As a completely subscription-based association, their online presence was paramount to delivering value to their members. To keep their members returning for more, they needed a brand that would better resonate with their audience, and better organized & accessible resources.
Many agencies could deliver a clean & modern look, but they didn’t want a simple reskin. They needed a strategic, collaborative approach that would push them to deliver more to their members. Ultimately it was the enhanced user experience planning & wireframes that set Larche apart from the competition.
Informed by competitive and industry analysis, we presented four unique directions that would each pay tribute to the history of CSNNNAA and refresh the brand for the years to come.
Playing close attention to the backend functionality and the ease of enabling members to renew their memberships. We worked closely with the CSNNAA team to gather their new content and met weekly to discuss the project status, ensuring no rock was left unturned.
The CSNNAA members applauded the association’s forward-thinking and found it much easier to find the content they were looking for, resulting in more user exploration and longer sessions.
user increase
pages/session
