Make the same association enough times, and the brain will actually create new neural pathways to connect those thoughts more closely. We approach branding as the practice of prompting audiences to make those intended mental connections.
Whether you're launching a new brand, considering a refresh, or in need of a positioning strategy, we can get key stakeholders and customers on the same page. Our tailored branding workshops include foundational theory and facilitated exercises to uncover your unique brand personality, hone your promise, and define your voice.
A clear set of brand standards goes a long way towards keeping all your players on-script. We work with startups and established brands to develop the brand toolkits that can scale from typefaces and colour codes to tone of voice and compositional style.
Discovering fresh and creative ways to make those brand connections delights customers and are the real opportunity to form long-term relationships with them.
