It’s one of the few places you can engage with audiences with 100% freedom. And they know it, too, which is why 75% of people base their opinion of a company on its website more than anything else.
Only 19% of Canadian businesses are fully taking advantage of digital opportunities. That’s leaving the single most important interaction you have with your customers in someone else’s hands. Direct selling not only adds a new revenue stream, it’s a powerful way to shape the relationships your brand has with them.
Every day, new visitors experience your site for the first time. It needs to meet the moment with fresh content and contemporary design. Trends continuously evolve, so keeping up with users’ changing expectations should be a top branding priority. (But often isn't.)
Your website should motivate visitors to do something. And it should make it effortless for them to actually do it.
Understanding what key audiences are looking for allows us to structure content in ways that keep them engaged and moving towards desired actions.
When you understand how users want to navigate your content, you can work out how to ensure every link and button is in the right place at the right time.
The “spark joy” lady has it right: websites not only have the ability to scratch the informational itch, but they should feel good to use, too.
Your site should be a window into who your customers are, and what they are interested in. We use analytics to evaluate user activity and uncover insights that will guide them to conversion more efficiently.
